Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts

Thursday, March 18, 2010

Volkswagon

Volkswagen means “people’s car” in German.

In 1947, Volkswagen signed a deal to export cars to the Netherlands, and it was then that the car, now known as the Volkswagen Beetle became, available to the general public.

The Volkswagen Golf has been around since 1974 .

Volkswagen has been selling clean diesel-powered engines for the European market since 2003.

The Volkswagen Passat (Dasher in the U.S.), introduced in 1973, was again simply a fastback (available as either a hatchback or with separate boot) version of the Audi 80, using identical body and mechanical parts.

About one in one thousand VWs and Audis are certified for lemon claims. VW sold 338,000 vehicles in the US in 2002. Odds are, 338 of them will end up in a lemon claim.

With 2.7% of the market, VW/Audi has 3% of the lemons

The first Beetle goes way back in the 1938 and was manufactured by the German automaker Volkswagen.

The idea for the Beetle came from Adolph Hitler, who while in prison in 1924 following the unsuccessful putsch on the Federal German capital. Hitler conceived of an idea to solve Germany's unemployment problem, the Government would build special roads (autobahns) for motor vehicles.

Third-generation Golf was European Car of the Year for 1992.


In the episode that we watched of Mad Men the most important part about the Volkswagon ad was the fact that the men talked about it for 15 minutes. Bad publicity is still publicity. You want something that makes a statement and gets people talking and they did just that!

Thursday, March 11, 2010

McDonald's $10 Burger

It seems a little crazy to have a $10 burger at a fast food restaurant but it is possible to sell. It depends upon your marketing and what you offer on this burger. "Build your own $10 burger." Allow the customer to choose what they want on their burger. I feel that giving them control of adding or subtracting ingredients will help them feel they are getting their money worth. If they made the burger a little bigger, I feel like that could also help sell a burger that seems unsellable!

Thursday, February 25, 2010

Pitch-EOC Week 7

My new fragrance, DOMINATION, is bold and unique. It is made to dominate a man's mind and grab his attention. It smells of Fresh Cinnamon with a hint of Vanilla and Lemon. Domination is for the confident woman who knows what she wants. This fragrance is so valiant and seductive, it will make men come running to you. Catering to women between the ages of 25-45, Domination can be found in department store ranging from $45-$75.

Tuesday, February 23, 2010

Campbell Soup

Campbell soup is probably my favorite brand of soup for two reasons. Campbell as a variety of flavors and they are cheap. My favorite soup is Tomato Soup. I know it's a pretty simple soup but you can never go wrong with plain old Tomato Soup. I love the fact that it goes great with a grilled cheese sandwich! If I don't want a heavy meal but I want a little more substance, I can always just add a grilled cheese and it's is the perfect light delicious meal!
If I could add a soup to Campbells' list of wonderful soups I would have to add Hot and Sour Soup. This is a Chinese type soup that have vegetables and tofu. As in the name, the soup is both "Hot" (spicy) and "Sour." It has an incredible amount of flavors and just enough heat to make you not ever want to stop eating it! If Campbell came out with this flavor of soup, I would probably buy a month supply at a time! Get cooking Mr. Campbell!!

Thursday, February 11, 2010

Super Bowl

I love sports, especially football! I have certain teams that I like and if neither of them are in the Super Bowl then I pretty much only pay attention to the commercials. I noticed a lot of Doritos commercials, probably because they were a sponsor, but there was only one that I can still remember today. I remember the little boy saying, "Keep your hands off my Doritos and keep your hands off my Momma!" I think they had a great marketing concept. Men love women and chips! It also appealed to women because most women like children we would have found it adorable and funny. I will remember that commercial for a long time because of the decisions Doritos made in marketing their product!

Thursday, February 4, 2010

Mad Men

I really liked the episode we watched in class. I have never seen Mad Men before and I found it very appealing. Most people might not have noticed but I recognized his market research. He asked his mistress and his friend about smoking and had their opinions on cigarettes to help his advertising and marketing. He ended up coming up with something that would make people happy and not think negatively about something that could kill you. He is a very smart man and I think I may have found a new show to watch!!

Superbowl Commercial

My favorite Superbowl commercials have to be the ones from E-Trade. I think the little babies are so funny! I love babies to begin with and then they add the perfect voices to them to make it really funny! Advertising makes people happy and that is exactly what this commercial did for me. It makes me smile and laugh and I think they accomplished exactly what they were going for!">

Customer Service

I experienced great customer service at this Brazilian Grill about a week ago when my boyfriend and I went out for a date night. Our server was very attentive and anticipated our needs. As a server myself, I know that when it's slow you usually don't give the best service. I feel like we got great service because it was our first time there and because this place was new and he wanted us to come back. He knew that we had never been to a Brazilian Restaurant before so he wanted to make sure it was something we remembered. It was nice to not have to ask for more water or napkins. I remember this because he went above and beyond to make sue we were taken care of. If I knew i was going to receive this kind of customer service at every restaurant I went to for the first time, I wouldn't be able to go to the same place twice because I would want to try every restaurant in the world!

Thursday, January 21, 2010

Fast Food

Growing up my favorite fast food place to eat was Burger King. There were a few reasons why I loved it. First and for most it was close to my house. That was convenient for my parents. This has nothing to do with food but my sisters and I loved the playground they had! It was huge! There was also the added bonus that they had really good chicken nuggets and whoppers! Not that I am 24 I tend to not eat fast food because it will catch up with me the older I get!

Demographic

I was born in 1985, which makes me a part of Generation Y. The research that has been done about my generation almost describes me to a T. The qualities they say we posses are: Impatient, family-oriented, inquisitive, opinionated, diverse, good time management, street smart, and connected. As I have gotten older I have become more patient. However, I will admit that I was very impatient as a young child. Family is very important to me! I always had dinner as a family when I was growing up and I hope to continue that with my children. I think that I am a very inquisitive person; always wanting to know what I can do next. I am very diverse as well as connected. I have Facebook and MySpace and am a part of all different groups. I strongly agree with the research when they say we are street smart. I’ve said from a very young age that I am street smart because I have a lot of life experience that I have learned from. On the other end of that, I strongly disagree with the research that says we are opinionated and we have good time management. I’m very accepting and give everyone a fair chance. As far as time management goes, I’ve gotten a little better since in my 20s.

Voice

I have a strong passion for photography! I fell in love with photography at an early age. Growing up I watched my father take pictures of sports teams, families, children, and many other things. Seeing as though I was very young when photography grabbed my interest, I didn’t know much about it except that it was a lot of fun. My father passed away when I was 13 years old but he left me with an amazing gift. He left me with his passion for photography. That is something I have carried with me but never acted on for 9 years. One morning I woke up and had an epiphany and decided that I wasn’t going to let my father’s spirit die with him. I have my father by my side every click of my camera. He has shown me what is really important to me and what images I enjoy capturing most. Since there is so much history and emotion behind my dreams, I feel it only fits that I enjoy taking pictures of people. I want to capture the emotional; moments in peoples’ lives. I believe that every moment whether it be happy, sad, stressful, angry, affection, or surprise; I want to capture it all.

I have not had many hands on experiences with photography as I am still learning how to technically capture the perfect image. I have not done any fancy photo shoots or anything that I can brag about but I can brag to you that I am learning a lot and very much enjoying myself. My boyfriend and friends have kindly volunteered to be my models so I can get some practice getting more comfortable with my camera and all its settings. I look forward to my future in photography and know that I will soon capture some unforgettable moments!