McDonald's $10 Burger

It seems a little crazy to have a $10 burger at a fast food restaurant but it is possible to sell. It depends upon your marketing and what you offer on this burger. "Build your own $10 burger." Allow the customer to choose what they want on their burger. I feel that giving them control of adding or subtracting ingredients will help them feel they are getting their money worth. If they made the burger a little bigger, I feel like that could also help sell a burger that seems unsellable!