DOMINATION has reasonable and reachable objectives for success.
By the first year we plan to be in over a dozen magazines as one of the hottest new fragrances for women. We not only hope for women to buy our product but we would like to create a want for our product. "Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption" (MKTG 3 McDaniels Lamb Hair, Ch 6, pg 83).
Internet marketing is the marketing of the future and we hope to increase our marketing response and sales by 10% within the first year.
"Company Web sites are used to introduce new products, promote existing products, obtain consumer feedback, post news releases, communicate legislative and regulatory information, showcase upcoming events, provide links to related sites, release financial information, and perform many more marketing activities" (MKTG3 McDaniel Lamb Hair, Ch 5, pg 242).
After the first 6 months DOMINATION would like to provide incentives and internal marketing "treating employees as customers and developing systems and benefits that satisfy their needs" (MKTG3 McDaniel Lamb Hair, Ch 11, pg 167).
By 2012 we hope to have enough funds for intensive distribution.
"A form of distribution aimed at having a product available in every outlet where target customers might want to buy it" (MKTG3 McDaniel Lamb Hair, Ch 12, pg 181).
With our price ranging from $45-$75 we know this is a limited outlet yet still very large.
After the first 2 years DOMINATION hopes to have met our global vision: being placed in department stores all over the world. "The word global has assumed a new meaning, referring to a boundless mobility and competition in social, business, and intellectual arenas" (MKTG 3 McDaniels Lamb Hair, Ch 4, pg 47).
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