Volkswagon

Volkswagen means “people’s car” in German.

In 1947, Volkswagen signed a deal to export cars to the Netherlands, and it was then that the car, now known as the Volkswagen Beetle became, available to the general public.

The Volkswagen Golf has been around since 1974 .

Volkswagen has been selling clean diesel-powered engines for the European market since 2003.

The Volkswagen Passat (Dasher in the U.S.), introduced in 1973, was again simply a fastback (available as either a hatchback or with separate boot) version of the Audi 80, using identical body and mechanical parts.

About one in one thousand VWs and Audis are certified for lemon claims. VW sold 338,000 vehicles in the US in 2002. Odds are, 338 of them will end up in a lemon claim.

With 2.7% of the market, VW/Audi has 3% of the lemons

The first Beetle goes way back in the 1938 and was manufactured by the German automaker Volkswagen.

The idea for the Beetle came from Adolph Hitler, who while in prison in 1924 following the unsuccessful putsch on the Federal German capital. Hitler conceived of an idea to solve Germany's unemployment problem, the Government would build special roads (autobahns) for motor vehicles.

Third-generation Golf was European Car of the Year for 1992.


In the episode that we watched of Mad Men the most important part about the Volkswagon ad was the fact that the men talked about it for 15 minutes. Bad publicity is still publicity. You want something that makes a statement and gets people talking and they did just that!